Region12,5 year milestone and a new chapter for Gijs Peters!
Last month marked a fantastic milestone for Gijs Peters. He has been part of the Edel Grass family for 12,5 years!
Gijs started his journey as accountmanager for Antea Sport, focusing on the Dutch market. Coming from Desso and with experience in sports and landscaping, joining Edel Grass was both a return to familiar territory and the start of something new.
“Less talking, more listening,” Gijs says when reflecting on his growth. Over the years, he has learned to truly listen to clients, markets, and colleagues. A skill that has shaped his success as sales manager Benelux, UK & Ireland.
Among his proudest achievements are securing the recently won Amsterdam-Haarlem Scale-Up framework together with the ‘EnergieVeld consortium’. Another successful achievement he believes was contributing to the development of our still unmatched Edel ID. Hockey system, as part of a strong innovation team.
With a ton of experience, Gijs is now taking on an exciting challenge as our new Product Manager. He will be the central link between market needs, product development, and commercial strategy at Edel Grass. In this important role, Gijs ensures Edel Grass’ product portfolio remains innovative, sustainable, high-performing, and commercially competitive in the global artificial sports turf market.
Driven by responsibility and a genuine passion for a better future, Gijs aims to embed circular product design deeply into Edel Grass’s DNA.
His ambition is clear:
“I want Edel Grass to be fully ready for a sustainable and circular future. In five years, I hope to see our industry stop greenwashing. By not saying, you’re not lying, but you’re also not telling the full truth.”
As he steps into this new role, Gijs will focus on developing a product portfolio that aligns with the circular vision shared by clients, municipalities, governments, governing bodies and the management of Victoria Grass Group, ensuring that sustainability is not just a word, but a standard.
Thank you, Gijs, for your passion, commitment, and vision over the past 12.5 years. Let’s celebrate many more years of innovation and impact together!